PRIVACY POLICY

PRIVACY POLICY Data Protection Policy (GDPR): The General Data Protection Regulation (GDPR), in effect since May 25, 2018, requires information to be easily accessible, concise, transparent, and understandable for data subjects. This transparency obligation is defined in Articles 12, 13, and 14 of the GDPR, namely: Article 12 – Transparent information, communication and modalities for the exercise of the rights of the data subject Article 13 – Information to be provided where personal data are collected from the data subject Article 14 – Information to be provided where personal data have not been obtained from the data subject Committed to respecting everyone's privacy and confidentiality, æquidem's privacy policy complies with the new European regulations. The online store www.aequidem.com, as well as its associated social networks, are operated by SAS æquidem, Siret N° XXXX, located at 5 rue de la Paix, 92270 Bois-Colombes. æquidem informs you about how we collect, use, and disclose personal data. This Personal Data Charter includes the Cookie Policy. This Personal Data Charter does not cover the collection, use, or disclosure of information that may be done by a third party, on other websites, social networks, and outside of them. We reserve the right to modify it by publishing a new charter that will take effect upon its online publication on the website. COLLECTION OF PERSONAL DATA The notion of personal data refers to information directly or indirectly identifying an individual, natural person and/or legal entity, which we collect when you use our website. a) Information you submit to us To place an order on our website, create a customer account, contact us, or subscribe to our newsletter and other marketing activities, you generally provide us with the following data: - Your identification data and contact details: Your first name, last name, the language and country from which you interact with us, as well as your contact details such as your email address, postal address, delivery address, and your phone number. - Economic and payment information: Your bank details (please note that all payment transactions are encrypted by the receiving bank, we do not store any card numbers), information about your purchases, orders, returns, etc. - Connection, geolocation, and browsing data. - Your profile: If you open a customer account, you create a profile and identify yourself during your visits to our website, so data such as your customer ID and password, your recent purchases, or your preferences will be saved. - Your personal preferences: This includes your wish list, marketing, and cookie preferences. - Additional personal information: You may also provide us with other personal information such as your date of birth, gender, etc. We are the sole collectors and custodians of this additional information, which we use in our analyses to improve our services. When we ask you to enter your personal data to access a feature, some data fields are mandatory as this data is necessary for us to provide you with access to that feature (for example, to deliver a package, we need your postal address). It is important that the personal information shared about you is correct and up-to-date. Please inform us of any changes to your information. We do not store any sensitive personal information. b) Data obtained via cookies Subject to your consent, we use cookies and other similar technologies to facilitate your navigation on our site by adapting it to your equipment or search engine and to offer you products that match your shopping habits. - Usage data: Information includes the products and services you have purchased from us and how you use our website and applications. - Technical data: Your IP address, your search engine and its version, your location and time zone, your browser extension, operating system and platform, as well as other technical data about the device you use to browse our site. - Information about your visit: Including URLs and your clickstream, from and to our website (including date and time); the products you viewed or searched for; page response times, download errors, time spent on pages, interaction on pages (such as clicks and cursor movements), how you leave pages. USE OF YOUR PERSONAL DATA Depending on the type of data we have about you, we may process it for the following purposes: - To manage your registration as a user of our site: If you wish to use our services, we need to process your data to identify you as a site user and allow you to access various features and personalized services. You can delete your account at any time by contacting us. The legal basis for this purpose is the execution of pre-contractual measures or the fulfillment of contractual obligations. - To execute a purchase contract with you: Your data is then used to keep you informed about the status of your order, prepare and ship your order, accept your payment, give you access to after-sales service, and refund your order. It also allows us to prevent potential fraud against you and against us during the purchase. If we consider the action to be fraudulent, this processing may allow us to block the transaction. The legal basis for this purpose is the fulfillment of contractual obligations. - For customer service requests: To answer one of your requests: a question about a product, locating a point of sale, responding to a customer service request: after-sales service, personal order, etc. - For the improvement of our services: By using our site, you are informed that we process your browsing and purchase data for analysis and statistical purposes. This allows us to better understand how you use our site to improve its ergonomics and the quality of services, develop new products, and ensure the relevance of our marketing and promotional campaigns. This purpose has as its legal basis your prior consent. - For marketing purposes: When you subscribe to the newsletter, you will only need to provide your email address. If you are subscribed to our Newsletter, we process your data to manage your subscription and send you targeted information via email or SMS or WhatsApp according to the preferences you have indicated to us. We may also contact you via push notifications if you have subscribed to this service. We need your consent for any direct marketing. You can also unsubscribe from our communications at any time (for example, to unsubscribe from the newsletter, simply click on the "Click here to unsubscribe" button at the bottom of all our newsletters and confirm your unsubscription). This purpose has as its legal basis your prior consent. In cases where you have given us your agreement to receive direct marketing content, whether via our newsletter or via push notification, we may use the information you have provided to us for the following purposes: - Sharing information about our events, products, services, current offers - Recommendations on certain products or services that may interest you - Allowing you to participate in contests and similar promotions and to administer these activities. Some of these activities involve additional rules on how we use and disclose your data. Where applicable, the rules are explicitly stated, and you must accept them to participate. - Customer surveys to better understand your expectations regarding our products and services offered on our site. These purposes have as their legal basis your prior consent. LEGAL BASIS FOR PROCESSING Order management: the legal basis for processing is the performance of a contract (cf. Article 6.1.b) of the European Data Protection Regulation). Sending commercial solicitations by email for products similar to those ordered by customers: the legal basis for processing is the legitimate interest of the company (cf. Article 6.1.f) of the European Data Protection Regulation), namely to promote our products to our customers. Sending commercial solicitations by email for other products offered by company ABCD: the legal basis for processing is consent (cf. Article 6.1.a) of the European Data Protection Regulation), as required by Article L. 34-5 of the French Post and Electronic Communications Code. Transmission of email address to commercial partners: the legal basis for processing is consent (cf. Article 6.1.a) of the European Data Protection Regulation), as required by Article L. 34-5 of the French Post and Electronic Communications Code. YOUR PERSONAL DATA AND THIRD PARTIES We may share personal data with third parties for the following purposes: • To third-party service providers for æquidem regarding website hosting, data analysis, IT services, email distribution services, conducting studies, social media applications and their distribution, payment and credit card processing, order fulfillment, or other similar services. • With your consent, to third-party partners to enable them to contact you regarding products, services, information, and promotions that they believe may be of interest to you, only if you have given your agreement. • To identify you to anyone to whom you send messages via the site through our social networks and your personal account or via our customer service email. • To third-party sponsors of lotteries, contests, and similar promotions, if you participate and accept the corresponding terms. • Only to the extent permitted by (a) applicable laws; (b) to comply with legal procedures; (c) to respond to requests from government and public authorities, including government and public authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our rights, privacy, security, or property, and/or your security or property or that of others; and (g) to allow us to pursue available remedies or limit the damages we may sustain. • To initiate an out-of-court dispute resolution (ADR) procedure accessible via the ODR Platform: www.ec.europa.eu. If we choose to participate in such an ADR procedure, we may communicate personal data to the European Commission, as operator of the ODR Platform, and to each ADR service provider designated to handle the dispute. Where your consent is required, we will inform you in advance of the intention to transfer your personal data to third parties in other circumstances. In this case, you will have the option to accept or refuse the transfer. Our Personal Data Charter does not cover the management of personal data from third-party sites and partners. We cannot be held responsible for the management of third-party sites (personal data protection, information provided). If you pay with a payment card issued by a bank located in a country outside the European Union, your payment data may also be sent to that country in order to process this payment. By providing your payment card information, you expressly agree that your payment data may be sent to that country located outside the EU. DATA PROTECTION OFFICER When using our site, æquidem is the Data Controller for your personal data, with the exception of bank data, which is processed and hosted by our service providers, SystemPay. WHAT ARE YOUR RIGHTS? a) Consent Your consent must be given clearly and unambiguously. This is why, when you agree to receive our communications (via newsletters, in particular): - We explain how we will use your data and the type of communication you will receive; - You must tick a box validating your consent to be subscribed; - You can withdraw your consent at any time. If you wish to unsubscribe from our direct marketing via newsletter, you can do so at any time by clicking on the link at the bottom of each email "To unsubscribe, please go to this page." A page will then open, and you simply need to click on the "confirm your unsubscription" button. If you have a customer account on our website, you can also unsubscribe or modify your preferences by logging into your profile. Cookies (including those in advertising banners) require a specific unsubscribe, please click here for more information. b) Other rights In accordance with the "Data Protection Act" of January 6, 1978, as amended by the law of August 6, 2004, the Customer benefits from a right to access, rectify, modify and delete data concerning them. - Right of access to data: to offer you the possibility to receive a copy of the personal information we hold about you. - Right to rectification: to allow you the possibility to request the correction of inaccurate information concerning you. - Right to erasure of your personal data: to give you the means to ask us to delete your data. - Right to restriction of your data: offers you the possibility to limit æquidem's processing of your data. - Right to data portability: allows you to receive your personal data in a structured, commonly used and machine-readable format and to request the transmission of this data to another data controller. Regardless of the purpose or legal basis under which we process your data, you can therefore at any time and at no cost send us an email to exercise your rights. Email address: bonjour@aequidem.com Or send us a letter to the following address: æquidem 5 rue de la Paix 92270 Bois-Colombes Please note, however, that we are not always able to fulfill this request for legal reasons that we will explain to you, if applicable, after receiving your request. If you have a customer account, you can also modify your personal details from your customer area by logging in with your email address and password. RETENTION PERIOD We will retain your data for the period necessary for the purposes mentioned below, unless a longer retention period is required by law: Data necessary for order management and billing: throughout the duration of the commercial relationship and ten (10) years for accounting obligations. Data necessary for customer loyalty and prospecting actions: throughout the duration of the commercial relationship and three (3) years from the last purchase. Payment method data: this data is not stored by company ABCD; it is collected during the transaction and immediately deleted upon payment of the purchase. Data concerning opposition lists for prospecting: three (3) years. After three years of inactivity, we delete your personal data. COOKIE MANAGEMENT By visiting our website and using our services, you understand and agree to how we process personal data in accordance with our privacy policy. We respect your privacy and your right to control your personal data. Cookies are small amounts of information stored in files within your computer's browser. Cookies are accessible and recorded by the websites you visit, and by companies that display their advertisements on websites, so they can recognize the browser. Websites can only access the cookies they have stored on your computer. By using the Website, you consent to the use of cookies placed by our Site. The Website uses cookies for the following purposes: Site usage: to help us recognize your browser as that of a previous visitor and to record the preferences you set during your previous visit to the Site. For example, we may store your login information so that you do not have to log in each time you visit the Site; Social networks: to check if you are connected to third-party services (Facebook, Twitter, Google, etc.); Targeting: to allow us to target (emailing, database enrichment) subsequently or in real time the internet user browsing our Site; Audience measurement: to track statistical data on site traffic (i.e., how users use the Site and to improve Site services) and to help us measure and study the effectiveness of our online interactive content, its features, advertisements, and other communications. Your Choices Regarding Cookies and Web Beacons You have the option to configure your browser to accept all cookies, reject all cookies, notify you when a cookie is issued, its validity period and content, as well as allow you to refuse its storage on your terminal, and delete your cookies periodically. You can configure your Internet browser to disable cookies.If the User refuses the saving of Cookies to their device or browser, or if they delete those saved there, the User is informed that their browsing and experience on the Website or Application may be limited. This could also be the case if the Publisher or one of its service providers cannot recognise, for technical compatibility purposes, the type of browser used by the device, the language and display settings or the country from which the device appears to be connected to the Internet. In such a case, the Publisher disclaims all liability for the consequences related to the degraded functioning of the Services resulting (i) from the User's refusal of Cookies (ii) from the Publisher's inability to save or consult the Cookies necessary for their functioning due to the User's choice. Also note that if you disable cookies, your username and password will no longer be saved on any website. For more information on how to delete and control cookies stored on your computer, please visit the following website: http://www.allaboutcookies.org/fr/ To change your choices, click here. Example of referral: How to configure your browser  Firefox: 1. Open Firefox 2. Press the "Alt" key 3. In the menu at the top of the page, click on "Tools" then "Options" 4. Select the "Privacy" tab 5. In the drop-down menu to the right of "History", click on "Use custom settings for history" 6. A little further down, uncheck "Accept cookies" 7. Save your preferences by clicking on "OK"  Internet Explorer: 1. Open Internet Explorer 2. In the "Tools" menu, select "Internet Options" 3. Click on the "Privacy" tab 4. Click on "Advanced" and uncheck "Accept" 5. Save your preferences by clicking on "OK"  Google Chrome: 1. Open Google Chrome 2. Click on the tools icon in the menu bar 3. Select "Options" 4. Click on the "Advanced settings" tab 5. In the "Cookie settings" drop-down menu, select "Block all cookies"  Safari: 1. Open Safari 2. In the menu bar at the top, click on "Safari", then "Preferences" 3. Select the "Security" icon 4. Next to "Accept cookies", check "Never" 5. If you wish to see the cookies that are already saved on your computer, click on "Show cookies"