Fashion has always been a personal passion, and the common thread throughout my career in Retail and Luxury…
So, joining the Institut Français de la Mode MBA in 2019 wasn't a career change, but rather a desire to shuffle the deck… including a precious card: pitching my brand creation project…
Life's cards… winning cards, and cards we'd like to leave under the pile… yet these can be winning cards if we know how to play them at the right time.
Among these cards are my life experiences… and over the years, I know what makes me attentive to people temporarily or permanently hampered by illness or accident… a serious car accident at the age of 23, the illness of a close family member at 14 – and more recently, the illness of a friend's daughter, at the age of 15. Witnessing her difficulties in dressing, and the positive impact of our discussions about fashion, was the trigger: to meet a real need, to put my experience in fashion and improving the lives of the sick into practice, to combine my passion and my life experiences, and to entrust a societal mission to the fashion sector: a useful and not futile fashion, a fashion without distinction that also addresses those affected by illness or accident.
Bénédicte
